As of November 2018, I've been working for a new startup called Producers Market, which is creating a B2B marketplace for buyers and producers of agricultural products. I've already learned so much about international trade and agriculture from my work with Yellow Seed, and I'm happy to be able to use those learnings for another exciting project.
Producers Market is digitizing, tokenizing, and decentralizing the agricultural value chain through uniting producers on a smart value chain, and providing them with free digital technology and digital marketing tools.
My Role
I am leading UX Design and UI Design for the project, creating user flows, mockups, clickable prototypes, and style guides to pass off to the developers. The entire site (with the exception of a few pages designed by our former rockstar junior designer, Polly Golikova) was designed by me, with lots of deep thinking UX support provided by our genius product manager Eddy Hueso.
At this point I've created countless pages for Producers Market, but what's below is a small sample of some of the more interesting public facing pages. You can see the live site here to get the more complete picture.
Primary mobile buyer experience.
Sample of onboarding experience for sellers, and public organization and product profiles, mobile.
Homepage design, desktop. See the live page here.
Organization search page design, desktop. See the live page here.
Organization page design, desktop. See an example of the live page here.
Product page design, desktop. See an example of the live page here.
Sample email template.
